Name: Cancer Society - Tobacco Body case film
Uploaded: 2017-04-11T20:28:09Z
Duration: 2 min 12 s

00:00 00:00

Paste this HTML code on your site to embed.

spaceplay / pause

qunload | stop

ffullscreen

shift + ←→slower / faster

↑↓volume

mmute

←→seek

. seek to previous

12… 6 seek to 10%, 20% … 60%

Cancer Society - Tobacco Body case film

Added on 11 Apr 2017

Watched 3,304 times

Remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We’ve been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn’t it time for an update? Can’t technology make the shock effect more shocking?